How do I remove this mascara? Is it difficult to remove?

Im–Possible Mascara is easy to remove. For removal, we recommend using an eye or bi-phased makeup remover like the Kjaer Weis Cleanser: Soak a pad in remover and gently press against closed eyes for 30 seconds. Repeat as necessary. Rinse.

How do I use this brush? The Im-Possible Mascara brush is designed for made-you-look volume, featuring a curved side for endlessly buildable volume and a flat side for length, definition and detail. Kirsten starts with the curved side facing towards the user, and coats lashes from the base to create volume. Turn to the flat side and use the formula play time to extend lashes (especially in the outer corners), separate and add extra lift to the tips. For bottom lashes, use the flat side.

How volumizing / lengthening is this mascara? Im-Possible Mascara gives you the most impactful volume & length, while still looking like your lashes.  An ultra-nourishing, high-performance formula, along with a dual-faceted brush, delivers high-impact volume and length. We even put Im-Possible Mascara to the test. In a panel of 92 women, 95% agree lashes look more volumized, and 92% agree lashes appear visibly longer.

Is Im-Possible Mascara vegan? Im–Possible Mascara contains sustainably harvested and Certified Organic Beeswax, which we’ve found to be a great, non-synthetic ingredient for providing volume and structure. Beeswax and Carnauba Wax are hard and soft waxes that we’ve perfectly balanced to create a beautiful, creamy texture for high-impact performance.