Im-Possible Mascara gives you the most impactful volume & length, while still looking like your lashes. An ultra-nourishing, high-performance formula and a dual-faceted brush give you high-impact volume and length. We even put Im-Possible Mascara to the test. In a panel of 92 women, 95% agreed lashes look more volumized, and 92% agreed lashes appear visibly longer.

Im-Possible Mascara is easy to remove. For removal, we recommend using an eye or bi-phased
makeup remover like the Kjaer Weis Cleanser: Soak a pad in remover and gently press against closed
eyes for 30 seconds. Repeat as necessary. Rinse.

The Im-Possible Mascara brush is designed for made-you-look volume, featuring a curved side for endlessly buildable volume and a flat side for length, definition and detail. Kirsten starts with the curved side facing the user and coats the lashes from the base to create volume. Turn to the flat side and use the formula play time to extend lashes (especially in the outer corners), separate and add extra lift to the tips. For bottom lashes, use the flat side.

Im-Possible Mascara contains sustainably harvested, Certified Organic Beeswax, which we’ve found to be a great non-synthetic ingredient for providing volume and structure. Beeswax and Carnauba Wax are hard and soft waxes that we’ve perfectly balanced to create a beautiful, creamy texture for high-impact performance.