The Beautiful Eye Balm is a certified organic, balm-texture formula that moisturizes, smooths, and brightens the undereye area. It melts into the skin to deliver lasting hydration while smoothing the appearance of fine lines. The Root of Light complex helps reduce the appearance of dark circles and illuminates for a bright, wide-awake look. It also doubles as a primer for makeup application, creating a smooth, even canvas under concealer and foundation.

Scoop a small amount and, using your ring finger, gently pat around the eye area. Allow 2 to 3 minutes to fully absorb before applying makeup. Apply morning and evening on clean, dry skin. Kirsten's tip: the formula can also be applied to the lips to soothe and moisturize.

Twice daily — morning and evening. The undereye area is thinner and more delicate than the rest of the face, which makes it more prone to dryness and the appearance of fine lines, so consistent daily use helps keep the skin there well-hydrated and protected. Applied in the morning, it hydrates and primes the undereye area for makeup. Applied in the evening, it works in synergy with your skin's overnight repair process to restore and nourish while you sleep.

The key difference is in the base. Eye creams typically have a high water content, whereas The Beautiful Eye Balm uses certified organic Beeswax as its base. This gives the formula a richer, more cushioning texture that seals in moisture and creates a smooth surface for makeup — something a traditional eye cream is less suited for.