Makeup primer prepares the skin for makeup, creating an ideal surface to help makeup last longer. Our Beautiful Primer has the added benefit of using skincare-like ingredients to calm and soothe the skin, while also providing moisturizing and firming properties. Plus, with a natural luminosity, our Primer boosts your radiance for a lit-from-within glow that can be paired with or without makeup.

To apply primer, take one pump of the product and evenly sweep it across your face with your fingertips. Gently massage and blend the primer into your skin. You can then follow with your foundation or wear the primer alone for natural, glowing skin.

Our Beautiful Primer gives you gorgeous, glowing skin that can be worn alone or under makeup. This primer works to perfect your complexion, leaving it soft, hydrated and luminous. It gives radiant skin instantly and over time, with high-performing Certified Organic ingredients that firm the skin and lock in moisture.

You can apply makeup without primer; however, primer has many benefits for your skincare and makeup. It helps create a smooth surface for your makeup to adhere to, helping it stay in place for long-lasting wear. Our primer also works to even out your skin tone and hydrate your skin, improving your complexion instantly and over time.